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sales advertising

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  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • sales and marketing — ˌsales and ˈmarketing noun [uncountable] MARKETING the business of advertising and selling products or services, or the part of a company that deals with this: • The job requires commercial awareness and an interest in sales and marketing. * * *… …   Financial and business terms

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Sales force management system — Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are… …   Wikipedia

  • Sales Pitch — is a science fiction short story by Philip K. Dick, first published in Future Science Fiction magazine, June 1954. The premise of omni present, intrusive and even aggressive advertising and marketing is as relevant as ever. In the end of the… …   Wikipedia

  • Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary

  • sales budget — ➔ budget1 * * * sales budget UK US noun [C] ACCOUNTING, MANAGEMENT, WORKPLACE ► a plan of the amount of goods and services that a company expects to sell in particular markets in a particular period, and the amount of money it expects to earn… …   Financial and business terms

  • sales promotion — ➔ promotion * * * sales promotion UK US noun [C] COMMERCE, MARKETING ► an activity or series of activities done to increase sales of a particular product, for example by reducing its price or advertising it: have/run a sales promotion »They ran a …   Financial and business terms

  • sales campaign — ➔ campaign * * * sales campaign UK US noun [C] ► COMMERCE, MARKETING a plan that includes the advertising, events, and activities that a company will use to make customers want to buy a product: »The airline has launched its Christmas sales… …   Financial and business terms

  • advertising campaign — ➔ campaign * * * advertising campaign UK US noun [C] MARKETING ► a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it:… …   Financial and business terms

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